The Art of Promotions Part III – What’s in it for them?
Customers are people. People are selfish. Therefore, transitivity tells us that customers are selfish. The quicker you understand that …
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Spreading the word is easier
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The Art of Promotions Part II Examples
Having worked in the service industry for a long time now, the best way I have found to …
The Art of Promotions Part II – Make it Personal
One of the most significant factors of a successful local business is attributed to the owner’s personal involvement …
The Art of Promotions Part I – Examples
Last week I asked you, What about your product is worth talking about? How does your product stand …
The Art of Promotions Part I – Is your product promotable?
Successful word of mouth campaigns don’t happen by accident. There is an art to launching and executing successful …
Save time save money
As a small business owner I empathize with the social media-marketing conundrum: Social media takes a lot of time, …
The ABCs of Local Business Marketing
Last week we talked about how much the local business marketing landscape has changed over the past 10 …
From Yellow Pages to Facebook Pages
Years ago way before the Internet rolled around if you wanted to open up a local barber shop …